An Instagram slay queen identified as Emma Hallberg has been blasted by her fans and followers on social media.
Social media fans are claiming the 19-year-old Swedish model has been “pretending to be black” in her popular photos and videos, but she claims this is not the case.
Emma is frequently seen sporting an incredibly tanned complexion and has previously appeared on Instagram pages for black models, so many people assumed she was a black woman.
However last week someone on Twitter revealed that she white.
A user named Dee shared a screenshot of a message she received which read: “Hey, we don’t know each other, but I just wanted to let you know that this girl you follow is fully white.”
More than 12,000 retweeted her post and over 29,000 users liked it. Some asked whether her pictures could be considered blackface, while others have started referring to the whole situation as “blackfishing”, a twist on the bizarre dating trend “catfishing”, in which people pretend to be someone they’re not.
Since the backlash began, Emma who has 207,000 Instagram followers, has received a wave of abuse and has since turned off comments on her social media.
She later shared an explanation for her appearance in her Instagram stories.
She wrote: “Before I explain all this that has been going on over these last few days. I turned my comments off because the only type of comments I got was either threatening or very hateful.”
She then shared two photos of herself, one on the left showing her with a very fair complexion and the other of her looking very bronzed.