Nigerian singer Spyro has opened up about the high cost of promoting music in today’s industry, saying it can take hundreds of millions to push just one song.
Speaking in an interview with Frank Edoho, Spyro said music promotion is extremely expensive, noting that he once spent over ₦40 million on the video for his hit track Shut Down.
He also mentioned that senior colleague, Mr Eazi, reportedly spent more than ₦70 million on TikTok promotion alone.
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Spyro, who recently released a new album, explained that while the costs are steep, his growing network in the industry has helped reduce some expenses, as he can now exchange value and collaborations with others.
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