Profile Summary
| Full Name | Salish Matter |
|---|---|
| Date of Birth | 29 November 2009 |
| Age | 15 Years |
| Place of Birth | Nyack, New York, United States |
| Nationality | American |
| Zodiac Sign | Sagittarius |
| Religion | Christian |
| Height | 5’3'' (160cm) |
| Mother | Lauren Boyer |
| Father | Jordan Matter |
| Profession | Influencer, Gymnast |
| @Salishmatter |
Who is Salish Matter?
Salish Matter is an American Influencer/content creator, Youtuber and Gymnast who has captured the hearts of thousands of teenagers all over the country.
With over 4 million instagram followers, Salish’s fun and relatable content has made her a favorite among young audiences.
How old is Salish Matter?
As of 2025, Salish Matter is 15 years old, having been born on November 29, 2009. She will be 16 before the end of the year. Her zodiac sign is Sagittarius, which perfectly matches her bubbly personality.
Early Life and Education
Salish Matter was born on November 29, 2009, in Nyack, New York. She grew up in a creative household where her love for content creation was encouraged from an early age.
Her father, Jordan Matter, is a famous YouTuber, and her mother, Lauren Boyer, works as a veterinarian and lives a more private lifestyle.
Salish has a 20 year old brother named Hudson Matter, who is also a content creator and photographer.
Salish and her family often appear together in videos, sharing moments from their daily lives and participating in online trends.
After spending her early years in Nyack, Salish and her family moved to Los Angeles, California, to fully pursue their careers in Hollywood.
She attends Santiago Charter Middle School in Orange, California and her school life has been featured on her father’s YouTube channel, including a video that showed her first day at her new school.
Career
Starting out in Content Creation
Salish Matter began her journey in the spotlight by appearing in her father, Jordan Matter’s YouTube videos. Through these appearances, viewers slowly got to know her personality and over time, she became a familiar face on his channel and quickly built her own fanbase.
In 2023, Salish officially launched her own YouTube channel, and it grew rapidly, reaching over 2.6 million subscribers in a short period of time.
Up till now, her content mainly focuses on fun trends, lifestyle vlogs, and moments from her daily life.
She also posts content on Instagram and TikTok, where she shares dance routines, and gymnastics clips. Salish has built a loyal following online and she continues to balance her social media career with her education and gymnastics training.
Launching her Skincare Brand
Salish also stepped into business by co-founding a skincare brand with her father, Jordan Matter. The brand is called Sincerely Yours, and it officially launched on September 6 2025.
The line focuses on barrier-friendly skincare products made to keep the skin healthy, hydrated, and protected.
Sincerely Yours is available at Sephora and is designed to be affordable and easy to use for young people.
The brand features four hero products: a daily moisturizer, a hydrating cleanser, a soothing facial mist, and a mineral sunscreen. All products in the line are priced under $30.
Net Worth and Source of Wealth
As of 2025, Salish Matter’s net worth is estimated between $500,000 – $1,000,000. Part of her wealth comes from having successful parents. Still, for a 16-year-old, her personal net worth is very impressive. Through her skincare brand and brand deals as an influencer, Salish has built earnings that surpass many other celebrity kids.
As she continues to grow her career, her wealth is expected to increase significantly in the coming years.
Philantrophy
Salish uses her platform and skincare brand to help young girls like her feel confident, and comfortable in their own skin.
A percentage of every purchase she makes through Sincerely Youre is donated to Girls Inc., an organisation dedicated to helping young girls build confidence, leadership skills, and self-belief.
Outside of her brand’s charity efforts, Salish and her family also speak up for causes that matter to them.
Together with her father, Jordan Matter, she has supported awareness for Avoidant/Restrictive Food Intake Disorder (ARFID), helping to bring attention to the condition and encourage greater understanding and support.
Controversy
Salish Matter debuted her skincare brand, Sincerely Yours, with a pop-up launch at a Sephora location inside the American Dream Mall.
The event drew an unexpectedly huge turnout, with reports estimating around 30,000 attendees, far surpassing what organisers had planned for. This resulted in extreme overcrowding and raised concerns about safety.
One attendee shared their experience on TikTok, describing the event as poorly managed and chaotic. They claimed the ticket system was ineffective and that staff informed them Salish would not appear due to the overwhelming crowd size.
Personal Life
Outside her online career, Salish leads an active and well-rounded life. She is a very passionate gymnast.
At the peak of her training, she dedicated up to five hours a day during school breaks and four hours daily, five times a week throughout the school year. However, she has since stepped back to take a break from the demanding training schedule.
Salish also enjoys dancing, travelling, and spending time with her friends.
While she is currently single, she previously dated Kaido, and the two ended their relationship on good terms, remaining friends afterward.
Despite this, some fans speculate that she may be romantically linked to Ferran, though this has not been confirmed.
In an old interview, she has also shared that she had a childhood crush on her friend Nadal between the ages of 10 and 12.
What is Sally up to now?
Right now, Sally is locked into her business promotion. Having given gymnastics a break, she is focused on promoting her skincare brand and her personal brand. She has been on a pr run since the brand’s launch in September.
Her latest promo for her skincare product was with music legend, Shakira who approved of the products in an Instagram video. Salish also launched her new limited edition hoodie on November 22nd and gave 50 away for free to lucky fans.
Overall, Salish is booked, busy and slowly working her way up to millionaire businesswoman status.
Conclusion
Salish Matter has grown into a successful young woman. At just 15, she has built a strong social media presence, launched her own skincare brand, and continues to inspire young people to be confident.
Salish continues to show impressive maturity for her age, successfully balancing school responsibilities and we can’t wait to see how much more she will achieve in the entertainment industry as she continues to grow.
