Nigerian telecom operator 9mobile formerly Etisalat has changed its name to T2.
The unveiling to a new brand identity was announced during a corporate event tagged Tech Meets Tenacity at Eko Hotels and Suites in Lagos.
The transformation also comes with a new orange colour scheme, replacing the company’s longtime green branding.
The Chief Executive Officer, Obafemi Banigbe, said the move was aimed at redefining the company’s position in Nigeria’s telecom market and competing more strongly in the industry.
The event was attended by key stakeholders, including the Minister of Communications and Digital Economy, Dr. Bosun Tijani, and featured musical performances, with entertainment personality Darey Art Alade as host.
The rebrand marks another chapter in the company’s history.
Originally launched as Etisalat Nigeria, the firm once had over 22 million subscribers before financial challenges and loss of investors reduced its active users to 3.2 million by January 2025.
In recent months, it signed a national roaming agreement with MTN Nigeria to improve coverage and service quality.
The shift from 9mobile to T2 is part of a broader plan to stabilise operations, attract more customers, and remain competitive in Nigeria’s fast-changing telecommunications sector.
Congratulations for your name change. I hope this will also impact on service availability and efficiency. Make your services available and effective. From Etisalat to 9mobile and now T2. I presented our frustration as subscribers in Karshi a suburb of Abuja last year and was informed through email that service would be available in the first quarter of 2025. We are now in the third quarter with no 9mobile (T2) service.