Posting on TikTok started as a way to be goofy online and share videos to a few hundred people who find you interesting enough to watch. However in 2025, a few persons who stayed consistent with posting videos are cashing in millions of naira from the app. I’m sure not many of you saw this coming!
TikTok has quickly become a platform where Nigerians are bagging huge influencing deals and building a community of loyal fans who buy out whatever product they advertise.
In this article, we’ll be sharing in detail the top 10 richest Nigerian Tiktokers and how they have managed to turn short form clips into fortunes worth thousands of dollars.
How did we come up with the list?
When putting together this list, we didn’t just look at the number of followers they have. Audience is important, yes we know! (because more fans usually mean more opportunities), However, we also considered other key factors such as their endorsement deals, businesses, etc.
Brand endorsements play a big role in how much a tiktoker earns since brands love to work with popular creators and that brings in serious money.
Checking their personal businesses outside TikTok was also important, because a few creators have managed to smartly turn their fame into lasting income.
Finally, we looked at their assets, we considered things like their cars, houses, properties and other visible investments that show an estimate of their present financial standing.
List of the 10 richest Tiktokers in Nigeria for 2025
Here are the Top 10 highest-paid TikTok influencers in Nigeria
| Rank | Name | Net Worth |
|---|---|---|
| 1 | Peller | ₦800M – ₦1.2B |
| 2 | King Kaly | ₦600M – ₦900M |
| 3 | Broda Shaggi | ₦500M – ₦800M |
| 4 | Sydney Talker | ₦400M – ₦700M |
| 5 | Taaooma | ₦350M – ₦600M |
| 6 | GehGeh | ₦300M – ₦500M |
| 7 | Cute Abiola | ₦250M – ₦450M |
| 8 | Emmanuella Samuel | ₦200M – ₦400M |
| 9 | Lasisi Elenu | ₦180M – ₦350M |
| 10 | Maraji | ₦150M – ₦300M |
Peller — ₦800 Million – ₦1.2 Billion
Habeeb Hamzat aka Peller tops our list of richest Tiktokers. He is currently one of the youngest digital millionaires in Nigeria. Peller’s net worth ranges between 800 Million – 1.2 Billion naira as of 2025.
Peller rose to fame in 2022 for the hilarious manner he communicated in English. You might also know Peller from his live videos with his girlfriend Jarvis.
Sources of wealth
- A streaming deal with Kick, an American streaming platform reportedly worth 500 million naira.
- Live stream gifts, brand deals, and collabs.
- Thousands of dollars from his YouTube channel with over 300k subscribers.
Key Assets:
- A N350 million mansion on Chevron Drive in Lekki, Lagos
- Mercedes-Benz GLC 300 Coupé, GLE 450 Coupé Benz , Lexus RX 350, Toyota Corolla
Future outlook
Peller has achieved great fortune for himself in such a short period. If he keeps expanding his brand and investing smartly, Peller could move from being Nigeria’s highest paid TikTok influencer to a global digital mogul before he is 30.
King Kaly — ₦600 – ₦900 Million
King Kaly is a UK based Nigerian content creator who rose to fame in 2024 for his philanthropic endeavors and innovative content. King Kaly’s net worth in 2025 is around ₦600 Million – ₦900 Million which is equivalent to $420,000 – $650,000.
King Kaly has turned his TikTok career into his highest earning source of income. He pioneered the first TikTok Live Box battle featuring celebrities such as Peller, Sabinus, TeeMirror and Mkido thereby creating a new avenue for entertainment and community engagement.
Sources of wealth
- King Kaly earns a lot of money from his live streams.
- Creator reward program and Influencing Gigs.
Key Assets:
- A well furnished apartment in the UK, luxury SUVs
Broda Shaggi — ₦500 – ₦800 Million
Broda Shaggi, born Samuel Animashaun Perry, is one of Nigeria’s biggest Tiktok creators. He became famous for his funny catchphrase “Helloooo, how areyou?”.
As of 2025, Broda Shaggi’s networth is estimated ₦300M – ₦500M ($210,000 – $350,000), making him one of the richest comedian in Nigeria. Shaggi is a multifaceted entertainer— he sings, acts, and models too.
Source of Income
- YouTube channel with over 800 videos with 2.16 million subscribers.
- Collaborations with top creators like ceec, Tobi bakre, kie kie to create shows like Shaggi Palava for his social media pages.
- Paid Ads from TikTok and instagram. Endorsement deals with BetKing, RevolutionPlus Properties, Fairmoney.
Key Assets:
- Home in Lagos Island and a garage of luxury cars including, a Mercedes Benz and a Sleek Toyota car.
Sydney Talker — ₦400 – ₦700 Million
Sydney Egere aka Sydney Talker is a popular skit maker, comedian and record label CEO. Sydney Talker’s net worth in 2025 is ₦400 Million – ₦700 Million ($280,000 – $500,000).
He became known as the Towel Guy in 2018 because of the skit videos he made with a white towel placed across his shoulders.
He has collaborated with a lot of top creators such as Nasty Blaq, Craze Clown, Sabinus, Hilda Baci and AY Makun.
Sources of Wealth
- A multimillion naira brand deal with OctaFX, a popular cryptocurrency company.
- He is the founder and CEO of Neville Records, and nominated for the 25 Under 25 Award organized by SME100 Africa. He is also a creative director for influence island
- Influencing for brands and music artists.
Key Assets:
- A Geely Coolray SUV and Mercedes Benz, both of which he purchased from Mikano motors.
- A luxury duplex in Lagos Island, Nigeria.
Taaooma — ₦350M – ₦600M
Maryam Apaokagi, aka Taaooma is a one-woman cast who plays an entire African household. She is one of the wealthiest female influencers in 2025. Her net worth is estimated to be ₦350M – ₦600M ($250,000 – $420,000).
Taaoma has grown her brand on Instagram, YouTube, and TikTok, pulling in millions of views and plenty of promotion deals.
Sources of Wealth
- Endorsements deals with brands like Infinix, Access Bank, Wema Bank, and most recently became the first-ever brand ambassador for Elizade JAC Motors.
- Brand partnerships, YouTube monetization, event appearances, and her production company, The Greenade Company.
Key Assets:
- Luxury cars and homes, a production company.
GehGeh — ₦300M – ₦500M
Emmanuel Obruste, popularly known as GehGeh is a social media influencer who rose to fame in 2025. GehGeh’s net worth is estimated around ₦300M – ₦500M ($210,000 – $350,000) in 2025
GehGeh became famous for creating the “Geh Geh University of Wisdom and Understanding” on TikTok, where he gives relationship and financial advice to his followers, who call themselves “students”.
Source of Income
- Income from his live videos through TikTok gifts.
- Runs a hotel business which bring in millions monthly
- An endorsement deal with Peripays and Betfuse reportedly worth 35 million naira.
Key Assets:
- Mercedes Benz GLE 43, fully furnished apartment, owner of Celebrity Hotels in Delta State.
Cute Abiola — ₦250M – ₦450M
Nigerian tiktoker, Cute Abiola has an estimated net worth of ₦250M – ₦450M (US$175K – $315K). He rose to fame for his “Lawyer Kunle” skits, a funny character who always finds himself in drama. Now, his characters cover a wide range of male and female personalities.
In 2022, he explored beyond entertainment and was appointed Special Assistant on Creative Industries to Kwara State Governor AbdulRahman AbdulRazaq.
Sources of Income
- Sponsored skits, brand ambassadorships (including with real estate companies), YouTube monetization, and his political salary.
Key Assets:
- Mercedes Benz Brabus, Range Rover, luxury home in Lekki, Lagos.
Emmanuella Samuel — ₦200M – ₦400M
Emmanuella is one of the youngest Nigerians to ever begin skit making. Emmanuella’s net worth in 2025 is estimated to be about ₦200M – ₦400M (US$140K – $280K), which she amassed from her comedy career with the help of Mark Angel.
Her famous “Who mess” skit was so hilarious to a lot of Nigerians that they became fans of her and have stayed loyal ever since.
She became well known after the comedy skit “My Real Face“, in which she was making jokes about a headmistress. This short skit was featured on CNN’s Facebook page.
Sources of Income
- YouTube skit videos with Mark Angel Comedy.
- Creator fund and influencing gigs.
Key Assets:
- A very comfortable home with her family in their hometown.
Lasisi Elenu — ₦180M – ₦350M
Nosa Afolabi popularly known as Lasisi Elenu is a Nigerian comedian, actor and skit maker. Lasisi Elenu’s net worth in 2025 is between ₦180 Million – ₦350 Million ($125K – $245K).
He has acted in movies such as The Razz Guy, Small Talk, Made In Heaven, African Messiah and The Ghost and the Tout.
Source of Income
- Acting role in Netflix Movies. Paid collaborations with content creators.
- He also earns money from his YouTube channel which has over 470k subscribers.
- Partnerships with top brands like Glo, Casper and Gamble, and Slot to promote their products.
Assets:
- Luxury home and cars.
Maraji — ₦150M – ₦300M
Maraji is one of the most popular Nigerian female content creators. She started posting on instagram in 2015 and has since moved to tiktok to post videos as well. As of 2025 Maraji’s net worth ranges between $200,000 – $500,000.
Source of Income
- Video engagement revenue and endorsement deals with both local and international brands such as InDrive, Golden Terra Oil, Zenith Bank, and UNICAF, Opay, Bamboo.
- Revenue from her YouTube vlogs
Assets:
- A home in Ghana, Nice cars and private investments.
FAQs
Who is the Nigeria’s Richest TikToker in 2025?
As of 2025, the richest Tiktoker in Nigeria is Peller.
How do Nigerian TikTokers make money?
Nigerian TikTokers make money either by registering with an international account or by receiving virtual gifts from viewers during live streams. These gifts can then be converted into real money through TikTok’s payout system.
Does TikTok pay Nigerians directly?
No, TikTok does not provide direct payments to Nigerians through official programs like the Creator Fund or Creativity Program, since these features are not accessible in Nigeria.
Can Nigerian TikTokers become billionaires?
Yes, Nigerian Tiktokers can become billionaires, realistically in naira, of course. However, earning from TikTok monetization isn’t enough to become one. Historically, income diversification and smart investment are some of the best ways to become super wealthy.
Conclusion
In conclusion, TikTok has grown into one of the most influential social media platforms, and for creators, the opportunities to earn and build wealth on the app are virtually limitless.
