Sugar rush movie suspended in Nigeria Cinema

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Blockbusting Sugar Rush Movie, which just hit the cinemas some few weeks back has been reportedly suspended from being shown across Nigerian cinemas.

The movie which stars some of Nigeria’s finest actors and actresses like Bimbo Ademoye, Bisola Aiyeola, Adesua Etomi-Wellington, Tobi Bakre, Omoni Oboli, Williams Uchemba and others is said to have been temporarily suspended due to a peculiar reason.

Since the release of the movie, it became the biggest advanced screening Nollywood film in 2019 and also the 2nd biggest advanced screening for any film released in 2019.

The suspension of the movie was ordered by National Film and Video Censors Board (NFVCB).

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In a statement released on its Facebook page, the board said the temporary approval given for the movie exhibition has expired.

Statement reads :

“It has come to our notice that #BringBackSugarRush is currently gaining momentum on Twitter with many speculating a ban on the movie ‘Sugar Rush’ and presuming the supposed action as a sign of government’s intention to stifle creativity,” it said.

“The movie has not just significantly increased box office revenues within a short period but has improved our cinematic culture which is sine qua non for attracting the investment we so much desire as a nation.”

“I, however, take responsibility for the gap in communication and the delay in granting final approval as the temporary approval given for the movie exhibition expired before we could release an official statement due to my preoccupation with extant responsibilities and a backlog of movies requiring approval as a result of the December rush.

“I am currently working with the distributor, producer, director and key actors to grant final approval for the resumed exhibition at cinemas.”

Recall that the movie also grossed in a whooping N150m in less than two weeks of its release and became the No. 1 film at the box office for weeks.



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