Big brother naija, BBNaija All Stars housemate Ike Onyeama has said that the brand of housemates is not important, rather money is.
The reality TV star said this while speaking to Venita and Adekunle as he said that the brand only lasts for about 3 years so it was not the main thing.
He stated that money was more important because he had had to become different characters to get money so his brand was secondary.
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Other housemates laughed at Ike’s bluntness as they pondered his words of wisdom. Ike also emerged as the Head of House tonight and is now immune from eviction after scoring in the bottom 3 last week.
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