MultiChoice Nigeria has reduced the price of its DStv decoder by half, bringing it down from ₦20,000 to ₦10,000.
The new price took effect on Tuesday, June 25, 2025.
The company made the move to draw in new users and win back old subscribers, following a sharp drop in its customer base.
Between March 2023 and March 2025, MultiChoice lost about 1.4 million subscribers, many of whom were affected by rising costs.
To make up for the losses and give customers more value, the company also rolled out a new offer.
Between June 16 and July 31, 2025, subscribers who pay fully for their current plan will get an automatic upgrade to the next DStv package at no extra cost.
MultiChoice says these steps were taken in response to how much the economy is affecting daily life in Nigeria.
The company explained that its new approach is part of the “We Got You” campaign, aimed at offering more than just sports content.
By making its packages more affordable, MultiChoice hopes to help more Nigerians enjoy different kinds of programs, including movies, children’s shows, drama series, and news.
The company also said it wants viewers to explore more content daily instead of tuning in only for football matches.
They should reduce the price of subscription since they’ve turn deaf ear to the cvry of there subscribers to adopt Pay As You Go as its been done on Electricity or they introduce recharge card process where you recharge, if your money finishes, you go off.